Change with Confidence: Answers to the 50 Biggest Questions that Keep Change Leaders Up at Night

Chapter 25

How Do I Make My Project the Highest Priority?

A terrible thing happens when you don't promote yourself … nothing.

—P.T. Barnum

Always design a thing by considering it in its next larger context—a chair in a room, a room in a house, a house in an environment, an environment in a city plan.

—Eliel Saarinen

There is a tendency for change leaders to dive into the details of their project before surveying the business environment in which their project will operate. It is almost inevitable that other projects are either underway or being planned as you start your change project, and thus you will have to compete for resources, communications, leadership, and colleague attention. Unless you make your project stand out, other, better-funded ...