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Change to Strange: Create a Great Organization by Building a Strange Workforce by Daniel M. Cable

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5. Strange Workforce Deliverables: What Our Workforce Does to Make Customers Notice and Love Us

The whole point of this book is to help you build a strange workforce. So why the heck did it take five chapters to get here? Because it is not enough to be just any old type of strange. For instance, if your workforce is strange in ways that customers don’t care about, it won’t work. Or if your workforce is strange in a way that customers like, but it costs so much that it will put you out of business, it won’t work. Strange must be disciplined and developed into what it takes to impress customers and leave competitors behind in a sustainable way. With you as the conductor, strange must be orchestrated so that it results in an affordable symphony ...

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