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Change to Strange: Create a Great Organization by Building a Strange Workforce by Daniel M. Cable

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4. Performance Drivers: What Must Customers Notice About Us So That We Win?

Figure 4.1. Performance Drivers and your Strange Workforce Value Chain

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What has to happen to get to that end state you desire? Performance Drivers are what cause your Organizational Outcomes to move; they specify what customers need to notice and think about your organization in order to make them choose you over your competition. In this chapter, I argue that you should literally build your organization around measuring and gaming your Performance Drivers, which results in a strange workforce. Developing, measuring, and enacting your Performance Drivers will not be easy ...

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