Change to Strange: Create a Great Organization by Building a Strange Workforce

Conclusion

Let’s wrap up this book where we started. Here is the basic logic that gets you to strange: Your organization is not going to be great unless your customers reliably notice something out of the ordinary about your products and services. And customers are probably not going to detect much extraordinary about your products and services if your workforce is essentially the same as your competitors’. This is why it is advantageous to make the change to strange.

Making the change to strange is a lot of hard work, and it also can be risky. We covered many reasons why the attempt to become extraordinary can fail. This is the reason most of the organizations within an industry are interchangeable from a customer perspective. The good news ...