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Change the Story, Change the Future by David C. Korten

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10 OWN THE STORY, OWN THE FUTURE

We humans organize around stories. Whoever owns a society’s defining story owns its future. Corporate robots and their minions relentlessly promote the Sacred Money and Markets story as the defining frame for every policy debate in which they have an interest. They have made their story the defining story of what is now a global society.

Popular movements dedicated to advancing democracy, racial and gender equality, environmental health, and peace organize around discrete issues. They frame their arguments either in terms of values they hold to be self-evident or within the frame of the Sacred Money and Markets story. They thus concede the story frame and thereby the future.

For so long as the Sacred Money and ...

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