Preface
Who is this Book for?
Our aim is to provide a book that offers senior managers, managers, change practitioners and students a user-friendly guide which highlights the latest approaches, issues and pitfalls of change management in a contemporary managerial environment.
Purpose of the Book
Between 60–70% of all organizational change efforts fail to meet their initial objectives or are unsuccessful. This is astounding given all the change models and textbooks we have at our disposal. Our inspiration to write this book comes from our combined 50 years of experience working with senior organizational leaders in the field of change management and leadership. This includes lecturing and working with MBA and Masters students on five continents. ...
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