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Challenges for Game Designers by Brenda Brathwaite, Ian Schreiber

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Chapter 20. Casual Games

Fifteen minutes here. Ten minutes there. All over the world, people are playing casual games. From Solitaire to Diner Dash to Bejeweled to Zuma, casual games are a booming market, and generally speaking, they are amazingly popular with people who ignore other games entirely: the 30+ female crowd. It’s a lucrative and growing market, too.

What is a casual game? It’s not an easy question to answer. The IGDA’s Casual Games SIG defines casual games as “games that generally involve less complicated game controls and overall complexity in terms of gameplay or investment required to get through the game”.[1] The Casual Game Association defines casual games as those “developed for the general public and families” and that are “fun ...

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