O'Reilly logo

Challenges for Game Designers by Brenda Brathwaite, Ian Schreiber

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 11. Targeting a Market

If you get into the game industry and stay long enough, you will work on a pitch that targets a demographic other than your own. Suppose that you’re a well educated, student-loan poor person from a small Midwestern city; you may be asked to design a game for the New York Republican Caucus, an expansion pack to a first-person shooter, 10 new missions for an MMOG, or an online casual game for young girls that frequent a specific social network.

“But I’d never work for a company that made games like that.”

Yes, you would. The company you join and its current products are not a guarantee of future projects. Companies diversify and create new revenue streams. They are sold off, purchased, asked to work on smaller, special ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required