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Challenges for Game Designers by Brenda Brathwaite, Ian Schreiber

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Chapter 9. What Is Intellectual Property?

Mario. Madden. Master Chief. Duke Nukem. Lara Croft. Each name is video game gold and simultaneously nurtured and fiercely protected by its owners.

In the game and other industries, that gold is referred to as “intellectual property,” or IP. In a nutshell, intellectual property is an idea or a collection of ideas that is owned by someone or something and is the result of creative work. A quick scan of the shelves of any game retailer or online site reveals just how pervasive IPs are in games. In fact, in any given year, the majority of best-selling game titles are derived from pre-existing IP. These games are either sequels to previous games in the series or licensed titles usually coinciding with a major ...

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