Ensuring Your Going Concern: Strategies, Plans, and Forecasts
It's scary out there. The daily struggle for business survival is getting harder and harder. There are no saved paths, definite possibilities, or guaranteed outcomes. Economic, financial, and commercial environments are constantly changing. The first impulse is to play ostrich—bury your head in the sand of the daily routine and try not to worry about your bottom sticking out into the doubtful future. However, the harshness of the daily reality is the very reason why contemporary CFOs and other senior financial managers cannot afford to act like that. You have to raise yourself above ...
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