Luis and Marty Work up Brief for Chairman Stewart
Marty and I met at the office at 8:00 Sunday morning and immediately got down to the task of preparing the presentation for Chairman Stewart. It was clear that there would be two components. The first would emphasize the use of cost benefit analysis (CBA) for major nonrecurring decisions and the second would address developing a cost management command and control process for ongoing operations.
CBA seemed like a pretty simple concept. Everyone could understand that costs and benefits should be considered in making a decision. It was pretty clear that everything we do in life that is not an emotional or reactive response involves some sort of implicit weighing of costs and benefits. ...
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