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Category Management in Purchasing, 2nd Edition by Jonathan O'Brien

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10

What the future holds

In this final chapter we will examine the challenges that organizations will potentially face over the next 20 years. We will consider the developing role of category management in response to future changes in the global market as well as considering how category management fits with corporate social responsibility.

The challenge facing organizations over the next 20 years

Two things are almost certain: the rate of change we have come to see is unlikely to abate, and the challenges facing organizations are set to get harder.

The global economic crisis of recent years has deeply impacted countries, markets, organizations, societies and individuals and shown us that there is little certainty. As austerity became an everyday ...

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