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Category Management in Purchasing, 2nd Edition by Jonathan O'Brien

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04

Stage 1: Initiation

This chapter explores the tools, techniques and process steps within the first or initiation stage. We examine how the category project is established and how the team is formed. We look at some of the early analysis that is conducted to gain some initial insight into the category and verify the opportunity. We explore how the wider business is engaged to secure buy-in and understand the business needs for the category. Finally we examine how the category project is planned.

Kicking off the process

Stage 1, initiation, is about kicking off the category management process. There are a number of things that need to be established at the outset of the process. The most important of these is the cross-functional team, as ...

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