This explores a real-life example of excellence in the use of category management to drive dramatic value from the supply chain. We consider all the elements that contributed to success and look at how the organization went beyond category management.
Category management in GlaxoSmithKline
GlaxoSmithKline (GSK) is one of the world’s leading research-based pharmaceutical and healthcare companies. Its stated mission is to be committed to improving quality of human life by enabling people to do more, feel better and live longer.
GSK is possibly one of the best examples of leading-edge category management deployment in recent years. The programme was born out of regulatory pressure to increase competition ...