1.1. Overview
Data analysts often encounter response measures that are categorical in nature; their outcomes reflect categories of information rather than the usual interval scale. Frequently, categorical data are presented in tabular form, known as contingency tables. Categorical data analysis is concerned with the analysis of categorical response measures, regardless of whether any accompanying explanatory variables are also categorical or are continuous. This book discusses hypothesis testing strategies for the assessment of association in contingency tables and sets of contingency tables. It also discusses various modeling strategies available for describing the nature of the association between a categorical response measure and a set of ...
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