CASE 40
Integrated Marketing
“I am shocked to know that our poultry farmers are forced to migrate lock, stock, and barrel to other areas for livelihood. We have a responsibility to help them” Dr. V. Sundar Naidu, Chairman, V. S. N. Hatcheries Pvt. Ltd., said with great concern. His ‘Operation White’ team listened to him with rapt attention. He continued, “ It is true that our company is losing because of the failure of poultry farmers in this area. But our revival plans should embrace the larger social welfare concept. We live and help others live. I want you to sketch plans with this goal in mind”.
The words are still ringing afresh in the ears of Naidu, General Manager (Marketing). He is heading the ‘Operation White’ team. Today there is a ...
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