CASE 35
Mobiles Ring Success
Rural India has become the growth driver for mobile operators. Rajeev Chandrasekhar, Chairman and CEO of BPL’s Innovision group says:
“It just amazes me. From Gondia to Latur, everybody wants to be impacted by technology. We receive letters from village sarpanchs on how the mobile phone is being used effectively in villages where there was a single PCO which too often never worked”.
Marketing strategies are being reworked, lower tariff plans are being drawn up and there’s a new glint in the eyes of cellular industry chieftains.
THE TREND
Operators across the country are seeing more than 50 per cent of all incremental growth in their cellular business coming from small town and rural areas. And this isn’t the customary ...
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