CASE 33
The Vim Challenge
The new challenge for Vim bar of Hindustan Lever Limited (HLL) is to take its imposed variation further to smaller towns and villages.
CONSUMER NEEDS
The Indian housewife is hard working and family oriented. If you ask any Indian housewife to name the most distasteful chores, washing dishes is always among the top three. It’s only natural. It’s a task that involves sitting down amidst utensils and scrubbing them—most often with soda ash, sometimes with laundry powders, occasionally with scouring powders. And then having to clean the area that’s been used and it has to be done after every meal—else what would the family eat out of?
A situation ripe for a song-and-dance solution, the problem could be defined in another ...
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