CASE 28
Marketing, Not Modernisation
Sircilla was in the news when some of the traditional weavers and their families committed suicide. Though, the jet and automatic looms invasion has spelt doom for the weavers, they still want to continue the same trade. However, they are designing strategies to attract rural markets.
AGAINST MODERNISATION
The Director of Handlooms, Ms. Srilakshmi, announced financial assistance to the weavers for modernisation of the existing looms by converting them into semi-automatic ones. According to a survey conducted by the district administration recently, the trainers of semi-automatic looms have said that they do not want to go in for semi-automatic looms and neither are they interested in converting their present ...
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