CASE 13
Devil or Angel ?
The General Manager (Marketing and Sales) of Sri Hatcheries Ltd. is perturbed by an article that appeared in one of the leading, Tamil weekly, Kumudam. It dubbed broiler chicken as a devil. Already the industry is hit by recession, foul play of traders and heavy competition. What should be our reaction to this propagation of negative attitudes? Is this an academic exercise in public interest or a bad publicity by competitors (of substitute products)?
ABOUT INDUSTRY
Poultry sector is one of the fastest growing sectors in the country. India is the fourth largest producer of eggs and eighth largest producer of poultry broiler in the world. The poultry industry overall is growing at a rate of 15–20 per cent per annum. The ...
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