Cases in Rural Marketing

Cases in Rural Marketing

by C. G. Krishnamacharyulu
Released February 2003
Publisher(s): Pearson India
ISBN: 9788131785157

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Book description

Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case method. Cases provide the students an opportunity to develop an appreciation to the real-life problem situations, help unfold challenges and sharpen the skills of analysis and decision making.

Table of contents

  1. Cover
  2. Title page
  3. Contents
  4. Preface
  5. Part I: ORIENTATION
    1. Chapter 1 Case Method
    2. Chapter 2 Marketing Decisions and Models
    3. Chapter 3 Rural Marketing
    4. Chapter 4 Model Case Analysis
  6. Part II: RURAL MARKETING PERSPECTIVES
    1. Case 1 New Marketing Opportunities
    2. Case 2 Customization
    3. Case 3 Promotion of Solar Energy Use
  7. Part III: MARKET ANALYSIS AND INFORMATION SYSTEM
    1. Case 4 Rural Search
    2. Case 5 Measuring MKTORIENT
    3. Case 6 Segmentation Dilemma
    4. Case 7 Success Needs System
    5. Case 8 Testing Innovation
  8. Part IV: PRODUCT STRATEGIES
    1. Case 9 Brand Reengineering
    2. Case 10 Rural Financing Strategy
    3. Case 11 Silky Routes
    4. Case 12 Launching the Killer
    5. Case 13 Devil or Angel?
  9. Part V: PRICE STRATEGIES
    1. Case 14 Rural Treasure Hunt
    2. Case 15 Price Battle
    3. Case 16 Chavi Gumao Radio Bajao
    4. Case 17 The Pricing Dilemma
    5. Case 18 Price Points Strategy
  10. Part VI: PROMOTION STRATEGIES
    1. Case 19 Ruralflnd
    2. Case 20 A Tale of Tiles
    3. Case 21 Ethics in Advertising
    4. Case 22 Protecting Savings
    5. Case 23 Gunny Sack Race
  11. Part VII: DISTRIBUTION STRATEGIES
    1. Case 24 Silent Revolution
    2. Case 25 Road to Success
    3. Case 26 Viability of Agri Value Chain
    4. Case 27 Choosing the Right Horse
    5. Case 28 Marketing, Not Modernisation
  12. Part VIII: MARKETING STRATEGIES
    1. Case 29 Leader Hits Back
    2. Case 30 LG Targets Rurals
    3. Case 31 Fighting the Fakes
    4. Case 32 A Cool Strategy
    5. Case 33 The VIM Challenge
    6. Case 34 Healing Rural
    7. Case 35 Mobiles Ring Success
    8. Case 36 Controversial Sales
    9. Case 37 Spray of Misery
    10. Case 38 Right Marketing Mix
    11. Case 39 Cola Wars
    12. Case 40 Integrated Marketing
  13. Acknowledgements
  14. Copyright

Product information

  • Title: Cases in Rural Marketing
  • Author(s): C. G. Krishnamacharyulu
  • Release date: February 2003
  • Publisher(s): Pearson India
  • ISBN: 9788131785157