Book description
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
Table of contents
- Cover
- Title Page
- Contents
- About the Author
- Dedication
- Preface
- 1. Fair & Lovely: Creating Demand
- 2. BPCL: Ushering in a Retail Revolution
- 3. Frooti’s Innovative Campaign
- 4. Britannia Industries Ltd.: Revitalizing a Brand
- 5. Haldiram’s: Getting the Four Ps Right
- 6. Maruti Suzuki
- 7. Coca-Cola
- 8. Bharti Airtel: Ringing in a Revolution
- 9. All Out’s Audacious Strategy
- 10. Discovery Channel: Going Local
- 11. Project Shakti: Tapping the Fortune at the Bottom of the Pyramid
- 12. Food for Further Thought
- Copyright
Product information
- Title: Case Studies in Marketing
- Author(s):
- Release date: April 2011
- Publisher(s): Pearson India
- ISBN: 9788131796917
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