Contents
Part 1: Introduction to Marketing
2. Reinventing the Umbrella Brand
Part 2: Gaining Marketing Insights and Marketing Environment
4. The Rise and Fall of Super Mart
5. Will Wealth Plus Make LIC Wealthier
8. The Struggles of the Egg Industry
12. Travelling the Samsonite Way
Part 5: Marketing Offerings for Value Creation
13. Opportunities and Challenges in By-product Marketing
15. The Marinating Challenges in ‘B Daily Fresh’
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