Case Studies in Marketing

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Chapter 3

^∗ Kanwal Nayan Kapil, Management Development Institute, Gurgaon

1. Managing and Developing Brands, The Chartered Institute of Marketing, 2003.

2. http://www.nottingham.ac.uk/ttri/docs/positioning.doc.

3. Report on UK energy-drink market by UK-based consultancy, Zenith International.

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