About the Authors
Kanwal Nayan Kapil is Associate Professor, marketing, and Chairperson for various management development programmes at the Management Development Institute (MDI), Gurgaon. He is associated with several organizations, providing consultation on or training in different aspects of brand management and marketing. Some of these organizations are Shaw Wallace & Company Ltd, Oil and Natural Gas Corporation, Life Insurance Corporation of India, Hewlett Packard and Bharat Electronics Limited.
Dr Kapil has a Ph.D. and an MBA in marketing. Apart from his teaching experience of fifteen years, he also has the experience of working in various companies such as Chemtrol Technologies, Larsen & Toubro and Cipla, handling products and brand ...
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