Book description
This book covers a wide variety of cases touching almost all aspects of marketing. The cases covered are based on companies like Nokia, LIC of India and Nestle and the design follows actual classroom teaching.
Table of contents
- Cover
- Title Page
- Contents
- About the Authors
- List of Contributors
- Dedication
- Preface
- Part 1: Introduction to Marketing
- Part 2: Gaining Marketing Insights and Marketing Environment
- Part 3: Customer Connect
- Part 4: Building Brands
- Part 5: Marketing Offerings for Value Creation
- Part 6: Delivering Value
- Part 7: Marketing Communication
- Copyright
Product information
- Title: Case Studies in Marketing
- Author(s):
- Release date: May 2011
- Publisher(s): Pearson India
- ISBN: 9788131795538
You might also like
book
Case Studies in Marketing
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience …
book
Predictive Marketing
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a …
book
Mapping Out Marketing
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to …
book
Case Studies on Marketing Management
Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market …
