Preface
Case studies of organizations following a global management approach are different from those of conventional or traditionally managed business units. Globalized business management concepts imply a lot of strategic thinking and major focus on customers’ voice in all areas of management. Besides, globalization and liberalization (reduction in entry barriers) have opened up a new world of business models on the competitive strategies that are essential for the survival and success of today’s organizations. Today, in the Indian scenario, there is apparently no area of business activity that is not influenced by fierce competition.
Hence, the major aspects of business operations in strategically managed companies presuppose adequate exposure ...
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