Your Portfolio: Part 2
Earlier in the book we talked about your portfolio and how crucial it is in finding that first job. Well, guess what? It is just as important when it comes to finding that second job and every other job in advertising for the rest of your life.
So what do you do when you’ve been at an agency for a year and your portfolio is not getting any better? This is a tricky question and will likely be the core of your angst many times throughout your soon-to-be-illustrious career. The answer: find other ways to produce work if you aren’t getting any done at your agency that make you proud.
The accepted rule is that every year you want to produce at least two new pieces of work you feel comfortable putting in your portfolio. While ...
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