STRATEGY 3
ADD VALUE, NO MATTER WHERE YOU WORK OR WHAT YOU DO
Prepare to be an entrepreneur, no matter what you do. You have to sell your way into every challenge, and, ultimately, the only thing you have to sell is your added value. So what is your “added value”?
There are five different ways to add value:
1. Get a lot of work done (accomplish tasks in a timely and competent manner or deliver an existing product or service).
2. Identify a problem that nobody else has identified.
3. Solve a problem that nobody else has solved.
4. Improve an existing service or product.
5. Invent a service or product.
By the way, don’t underestimate number one—it is by far the most readily available way to add value (and often the most appreciated). ...
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