The Four Megatrends
Basic change is the result of a confluence of forces, rarely just one force. Always ask yourself if there are enough different forces pushing in the same direction before you make a judgment.1
THE WORD megatrend was coined in 1982 by John Naisbitt, an American management consultant and best-selling author, to describe some of the irreversible structural changes that he expected to transform the remaining years of the twentieth century. Although such “futurology” is fashionably derided in sophisticated economic circles, Naisbitt’s main arguments—about shifts from industrial to information societies, from national economies to a unified global economy, and from hierarchical business organizations ...