Introduction

Whether you're a professional photographer or advanced amateur who already owns the Canon EOS-1Ds Mark III or rents one for assignments, this book is designed to get you up and running as quickly as possible, as well as provide a thorough reference whether on location or in the studio.

At this point in time there are many digital camera systems to choose from. In the professional market it's a major decision of which system to purchase — in terms of your image needs, your budget, shooting style, and personal preferences. And with choices that range from $2500 to $50,000 and more, it's truly a major financial decision and investment as well.

Because the EOS-1Ds Mark III possesses both medium format as well as what are traditionally considered 35mm abilities, it functions extremely well, for the most part, in whatever aspect of photography you're involved with. The medium format qualities include the ability to produce large files of tight detail and rich color. The 35mm abilities refer principally to the quick handling of the camera as well as its ability to photograph in very low light. The large file size of 21.1 effective megapixels covers most advertising and editorial assignments, and is more than enough for wedding and event assignments. Allowing print sizes up to 16 × 20 inches at 300dpi before any type of upsampling is needed, the image files offer a great deal of information to work with. Image richness particularly at ISOs between 100 and 400 is very close if ...

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