Can Two Rights Make a Wrong?: Insights from IBM’s Tangible Culture Approach

Foreword

Pardon my cynicism, but at this point in my life, the last thing I expect from a publication on organizational culture is to be impressed. Sure, I anticipate a few nuggets of useful information or I wouldn’t bother to open a book at all, but I’ve learned it is best to keep my expectations low when browsing this genre. My skepticism is not so much an indictment of the authors who brave these deep waters as much as a recognition that this stone has been turned many times with little new to show for it in recent years, aside from a few notable exceptions.

Also, when I first received this particular manuscript for review, I thought the authors were asking for trouble because of the title they had chosen. With Tangible Culture on the cover, ...