Section III: The Projects
Chapter 13 
The Co-operators—Using Business Practices to Clarify Expectations
Chapter 14 Sales Pipeline—Using Right vs. Right to Differentiate Issues
This section includes some Tangible Culture project examples. As we mentioned in Chapter 1, “Introduction—An Overview of Tangible Culture,” these concepts are still “proving,” but many have gained benefits from applying them. Space does not permit us to share how Right vs. Right was used to resolve a persistent business model debate, how Business Practices and Right vs. ...
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