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Can Two Rights Make a Wrong?: Insights from IBM’s Tangible Culture Approach by Research With Contributors from IBM Business Consulting Services and Institute for Business Value, Sara J. Moulton Reger

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3. Traditional Approaches to Culture Transformation—How Others Have Dealt with the Challenge

By Sara Moulton Reger, Barbara Jo Bliss, Sue Blum and Anthony Harris

imageChapter Contents

image Overview

image Introduction

image Values Approach

image Principles Approach

Behaviors ...

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