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Campaign Boot Camp 2.0, 2nd Edition by Christine Pelosi

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FIVERaise the Money

Your values are all in your checkbook.

ANN RICHARDS (1933–2006)

The late Ann Richards, former governor of Texas, provided this plainspoken advice at a women’s networking lunch I attended in the 1990s: “I see a lot of nice handbags and purses in this room. Now if one of you ladies left this lunch and were hit by a car and someone opened your purse to find identification, they might look at your checkbook. What would they see? How would your spending priorities identify you?” She concluded: “Your values are all in your checkbook.”

To attract people to your vision and plan, you must be able to appeal to their values, ask them for money, and receive it.

Whether you are seeking donations for political or philanthropic efforts, ...

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