O'Reilly logo

Campaign Boot Camp 2.0, 2nd Edition by Christine Pelosi

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

TWODefine Your Message

Who are you?

THE WHO

Match these leaders to their campaign slogan:

Barack Obama

(a) Don’t Swap Horses in the Middle of the Stream

Abraham Lincoln

(b) Change We Can Believe In

Bill Clinton

(c) Morning Again in America

Nancy Pelosi

(d) Don’t Stop Thinking about Tomorrow

Ronald Reagan

(e) A Voice That Will Be Heard

Each of these leaders chose a slogan that in just a few words would answer the question “Who are you?” Notice how each message answers the question and defines the leader:

Barack Obama:

(b) I am an antidote to war fatigue and transactional politics.

Abraham Lincoln:

(a) I am the commander in chief needed to win the Civil War.

Bill Clinton:

(d) I am optimistic and youthful.

Nancy Pelosi:

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required