Domain 9
Marketing, Public Relations, and Communications
(6%–8% of the exam)
Recommended Reading
- ASAE Handbook of Professional Practices in Association Management, 3rd ed., chapters 38, 39.
- Association Law Handbook, 5th ed., chapters 36–37.
- The Jossey-Bass Handbook of Nonprofit Leadership and Management, 3rd ed., chapters 2, 8, 11, 15, 19, 22.
Additional Reading
- Burnett, John, Nonprofit Marketing Best Practices (Hoboken, NJ: Wiley, 2007).
Associations Now Scenario
- “Out of Time: Facing a PR Nightmare,” www.asaecenter.org/ANcase12009
Key Terms and Concepts
| Antitrust: nonmember receipt of publications | To avoid exposure to antitrust or restraint of trade liability, publications that have information of competitive value should ... |
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