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Buy—DON’T Hold: Investing with ETFs Using Relative Strength to Increase Returns with Less Risk

Book Description

“Masonson is a master Almanac Investor. In Buy–DON’T Hold, he shows investors and traders how to buy and sell the right ETFs at the right time with proven strategies, technical tools, and indicators.” --Jeffrey A. Hirsch, Editor-in-Chief, Stock Trader’s Almanac

“Masonson not only shows you when to be in and out of the market, but also which ETFs to buy and when to sell them. This is a complete investing program that all investors can benefit from. I expect the vast majority of readers will agree with me that this book is a ‘Strong Buy.’” --Price Headley, CFA, CMT, Founder of BigTrends.com

“The author provides investors with a step-by-step investing plan that focuses heavily on protecting principal, while at the same time offering a systematic approach that will help investors meet their goals and stay on the right side of the market. Buy–DON’T Hold offers an effective strategy that can make a huge difference in an investor’s bottom line.” --Paul Merriman, Founder of Merriman, a Seattle-based investment advisory firm; Editor of Fundadvice.com and the Sound Investing podcast

“Masonson is a highly regarded stock market researcher who provides investors with his discerning perspective on an ETF investing strategy using relative strength. In this succinct and sharply focused book, Masonson develops a logical and easy-to-use strategy with all the necessary steps to maximize returns while ably managing risk.” --Nelson Freeburg, Editor of Formula Research, a financial newsletter that develops systematic investment models for stocks and bonds

“My 40 years of experience has convinced me that relative strength is one of the very best methods of managing portfolios. Exhaustive research shows that investments that have demonstrated the highest price strength over a significant past period are likely to outperform the market going forward. Buy only the strongest investments and hold these as long as they stay strong. Masonson’s easy-to-read book shows you a workable way to execute this winning method.” --Robert W. Colby, CMT, Chairman of Robert W. Colby Asset Management, Inc.; author of The Encyclopedia of Technical Market Indicators, Second Edition

Why Buy-and-Hold Doesn’t Work Anymore--and What to Do Instead!

Every few years, like clockwork, devastating bear markets decimate buy-and-hold portfolios. In the last decade, they’ve wiped out 50% of investor portfolio values...not once, but twice. Millions of investors have been forced to delay retirement, postpone funding college education for their children and grandchildren, and defer life’s many joys. You can’t afford to be invested during these inevitable, massive declines--and you don’t have to be.

In Buy--DON’T Hold, financial consultant Leslie N. Masonson introduces an easy-to-use investing strategy that delivers better returns with less risk than buy-and-hold.

Masonson shows you how to regain control over your portfolios using low-cost, diverse ETFs se­lected with his unique Stock Market Dashboard. You’ll learn how to reliably identify market bottoms and tops, so you know exactly when to get in and out. When it’s time to buy, Masonson helps you choose the most suitable ETF market segments with the maximum profit opportunity. He spells out exactly when you need to sell, as well, to protect your hard-earned cash.

Whether you’re a conservative, moderate, or aggressive investor, Masonson presents specific investing approaches customized for you--so you can meet your goals in bull and bear markets alike.

  • Discover the powerful and accurate Stock Market Dashboard
    Eight “go/no-go” indicators that identify major market shifts in time to act

  • The many advantages of investing in a select group of ETFs
    ...and how to make them work even better for you

  • Choosing the right sectors at the right time
    Mastering the powerful relative strength analysis technique

  • Putting it all together
    Your personal investing plan: a six-step roadmap for success

  • How to avoid market downturns that will demolish your hard-earned gains, again and again

  • How to use ETFs with momentum to improve your returns with reduced risk in any market conditions

  • How to determine whether you are a conservative, moderate, or aggressive investor