Buy It!: What’s in It for Your Customers?

If you liked this Element, you might like the book,So What?: How to Communicate What Really Matters to Your Audience(ISBN: 978-0-13-715826-3).

Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy Neidlinger

© 2010 by Pearson Education, Inc.Publishing as FTPress DeliversUpper Saddle River, New Jersey 07458

Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.

All rights reserved. No part of this book may be reproduced, in any form or by any means, without ...