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Buy-In: Saving Your Good Idea from Getting Shot Down by John P. Kotter

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5.

four ways to kill a good idea

fIRST OF ALL, congratulations. You handled the computer proposal very nicely. Don’t be modest and give all the credit to Hank. Remember, you found him. And during the meeting, you grew enough in your understanding and capability that you became a valuable asset. You’re on your way to building, or improving, a very important skill that can serve you in many ways.

Now it’s time to examine more systematically what happened during that evening. What did the audience do? What did Hank do? What did you do? What exactly was your method for dealing with the attacks? Why did it succeed? Then we’ll show you how to use that method the next time you need buy-in for your own good idea, or to keep someone else’s good idea from ...

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