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Buy-In: Saving Your Good Idea from Getting Shot Down by John P. Kotter

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2.

saving the day in centerville, part one

This time, we begin our story the evening before the town meeting. The proposal is so sensible that it should sell itself. But you find yourself writing notes and more notes, which should make you feel more prepared and thus confident. But they don’t. Then a little light bulb goes off in your head, and you think of Hank.

Hank is your brother-in-law. Unlike some of the people you know who aren’t particularly enthusiastic about their brothers-in-law, you have always liked Hank. He is both intelligent and a genuinely good person. He also has had considerable experience in dealing with groups of people, small and large, inside businesses and elsewhere. He is plainspoken but, from what you have seen, very ...

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