Part III: The Five Iron Rules of Buy and Hedge

The authors have spent their corporate careers building financial products for clients. This includes more than 20 combined years building web products for do-it-yourself retail investors. We agree that there is no better feeling than seeing a well-designed product succeed after being launched in the marketplace. The satisfaction is tremendous.

While we were building those products, we learned many lessons about the markets and investing. After all, both of us were strong believers in “eating the dog food.” In other words, we were avid users of the same products and tools that our clients used. We also tried many investing strategies along the way. All this experience served us well because it is ...

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