Part II: The Immutable Laws of Investing

Every investment book ever published was authored from experience. But the best do-it-yourself investment books effectively convey the key lessons the author has learned from his or her experience. An author feels strongly about a handful of key lessons and produces a story from those lessons. The authors of this book are no different—except that our lessons are more commonsense than most.

Both authors spent over ten years building and buying the online tools used by individual investors at the world’s largest online brokerage. Many individual investors have used or seen a tool in the industry that was built or launched by the authors. During our time deploying these tools, we tried many investing and ...

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