CHAPTER 4
Marketing BusinessObjects XI
In looking at this chapter title, you might respond, “Marketing BusinessObjects XI? That’s something the vendor does! Nothing to do with my implementation.” Yet it’s got everything to do with your implementation and is the one technique that will help you boost usage, user satisfaction, and ROI with little to no cash investment. It does, however, require an investment in attitude and in making sure a marketing approach gets incorporated into your project plan.
Many BI project managers assume they do not need to market BusinessObjects XI. It’s easy to assume the tool should sell itself, especially if you ...
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