7 MAKE YOUR CASE
All business writing exists to do a particular job. Some jobs are bigger than others. In this chapter you will discover how to make a case for a large investment or other big change to your business.
So far, we’ve discussed business writing in a general sense, with tips and tricks that are relevant to all kinds of business writing from emails to product pitches. In this chapter we’re going to focus on one particular kind of business writing, which is making a case for something. That something might be a proposal to invest in new hardware or software, or it might be a document suggesting better ways to deliver a product or service. It might be for internal company use, or it might be a detailed proposal for a prospective client. ...
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