Business Writing for Technical People

4 CHOOSE YOUR WEAPONS

Writing is rarely a one-size-fits-all activity. You need to write differently for different audiences, and you may need to write differently depending on where your message will be read. For example, Twitter tweets, Facebook posts and a lot of emails are read by people when they are travelling or just quickly picking up their phone, so you need to get to the point quickly. In some cases, you might need to write the same thing multiple times in different ways for different audiences.

In this chapter you will learn the key things to consider when you’re writing for different audiences, or different sectors of the same audience.

KNOW YOUR AUDIENCE

As different people need to be communicated with in different ways, the first ...