1 WHAT IS BUSINESS WRITING?
Business writing is something we all do without necessarily thinking about it. It’s the writing we do as part of our day-to-day work: emails, memos, proposals, reports and anything else we use to communicate with our colleagues, clients or customers.
Good business writing matters. We spend a great deal of our working time reading, so waffly writing is a waste of that time. Vague communications don’t inspire trust from colleagues or clients. Proposals that are not persuasive won’t get the green light. Brochures full of buzzwords will leave potential customers cold.
Unfortunately, a lot of the business writing we all receive isn’t as good as it should be. Our inboxes overflow with jargon-heavy reports, emails that ...
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