Business Writing For Dummies, 2nd Edition

Part 3

Writing to Present Yourself Effectively

IN THIS PART …

Learn how to give yourself the edge when preparing presentations and speeches.

Understand why effective in-person networking depends on a well-crafted “elevator speech,” and see how the goal-plus-audience strategy can help you create a powerful one.

Find your personal or business story to tell people what benefits your product or service delivers and/or distinguishes you from the competition.

See how you can leverage video as a marketing tool to present yourself or your product, show your service in action, demonstrate how to do or make something, create brand identity, or showcase any other creative idea you can think of.

Learn how to apply your writing skills to résumés and cover letters that get your foot in the door and get you hired.

Use messages to network for the job hunt, from requesting informational interviews to saying “thank you.”