Business Writing For Dummies®
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Table of Contents
Part II: Putting Your Skills to Work for Everyday Business Writing
Part III: Writing Business Documents, Promotional Materials, and Presentations
Part IV: Writing for the Digital Universe
Part V: Thinking Global, Writing Global
Chapter 1: Make Writing Your Not-So-Secret Weapon
Planning and Structuring Every Message
Applying Audience-Plus-Goal Strategy to Any Business Need
Impressing with email, letters, and business documents
Using stories and value propositions
Writing online: from website to blog to tweet
Chapter 2: Planning Your Message: Your Secret Weapon
Adopting the Plan-Draft-Edit Principle
Fine-Tuning Your Plan: Your Goals and Audience
Defining your goal: Know what you want
Defining your audience: Know your reader
Brainstorming the best content for your purpose
Writing to groups and strangers
Connecting instantly with your reader
Focusing on what’s-in-it-for-them
Highlighting benefits, not features
Finding the concrete, limiting the abstract
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