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Business Writing For Dummies by Natalie Canavor

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Chapter 16

Ten Ways to Tweet Strategically

In This Chapter

arrow Designing a program to accomplish your goals

arrow Contributing material that’s valuable to others

arrow Tweeting for jobs, reputation, and more

Twitter, the social media mini-blog site that relays 140-character messages among its users, is a serious medium of communication despite all the dull ‘chatter’ that characterizes much of it. Last I checked the community had nearly 200 million monthly active users sending out an average of 58 million tweets daily. You may want to be part of this platform for any number of reasons, ranging from job-hunting to establishing expertise.

Making a Twitter account influential and professionally useful requires a real commitment on several levels. For your tweets to make an impact, the social media gurus say you need to send out five to 20 of them per day. You need to spend some time identifying who and what is out there, and choose people you want to follow. And you need to look at Twitter strategically, integrating it with all your other outreach, both online and offline.

The following ten essentials come from a writer’s perspective. You can up your tweet savvy with Twitter For Dummies by Laura Fitton, ...

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